What Could an Incentive Trip Program to Italy Look Like?

We have many fantastic ideas for an incentive trip to Italy and potential scenarios for your journey. This time, our inspiration will be the region in northern Italy: Emilia-Romagna. It is a true treasure trove of Italian flavors and a paradise for history lovers as well as fans of the most beautiful and fastest cars in the world!

The incentive trip scenario we want to propose will delight not only automotive enthusiasts! Bologna and Modena are places famous for their characteristic cuisine and local products known to practically everyone: tagliatelle al ragù (commonly known as pasta with Bolognese sauce), tortellini, balsamic vinegar from Modena, Parmigiano Reggiano cheese, Lambrusco wine, and… mortadella.

Wouldn’t it be wonderful not only to look “behind the scenes” of the fastest cars in the world but also to learn the history and process of creating these famous delicacies? And most importantly – to taste the originals in the place where they are made!

Here are some sample attractions we can include in your incentive trip to the Emilia-Romagna region:

Face to face with Ferrari, Lamborghini, Maserati, Pagani, and Ducati…

Even laypeople recognize these famous car brands and the legendary silhouettes of these automotive gems! Thanks to us, your incentive trip program will include all the most important and exciting spots on the map of Italian (and truly global!) automotive history.

The Emilia-Romagna region, known for one of the largest clusters of luxury sports cars and motorcycles in the world, is called the “land of engines.” This area, covering about 1000 km² between Bologna and Modena, is home to brands such as Lamborghini, Ferrari, Maserati, and Ducati, as well as lesser-known luxury manufacturers like Pagani.

Surrounded by picturesque hills and charming towns, you can truly feel where the Italian passion for fast cars and racing comes from — from history and culture to the emotions stirred by the roar of powerful engines and the sight of these exceptional machines.

Sightseeing in Bologna and Modena

These two cities, between which we will travel while discovering the spirit of Italian automotive craftsmanship and cuisine, deserve a special mention. With us, you will get to know them from their most beautiful and delicious side!

Bologna

Bologna, with its medieval arcades and towers, the oldest university in the world, and a reputation as Italy’s culinary capital, radiates historical charm and gastronomic excellence. Its historic buildings and vibrant streets create a friendly, dynamic atmosphere that attracts both students and lovers of history and culture.

Modena

Modena, on the other hand, has a more intimate and elegant atmosphere, with a clear focus on luxury and tradition. The city exudes a deep respect for its automotive and culinary heritage, with a charm typical of places associated with prestigious brands and local specialties. The vibe in Modena is calmer but filled with a passion for excellence and tradition.

Our ideas for a culinary journey through the treasures of the Emilia-Romagna region

How to make the perfect pasta dough, as well as the filling for tortellini? How is Modena’s balsamic vinegar produced? What is the process of making Parmigiano Reggiano cheese, and what gives it its distinctive flavor?

In the Emilia-Romagna region, we will help your group find answers to these questions, explore the secrets of their production, and teach you how to prepare legendary Italian dishes yourself!

A feast in a 12th-century castle and Italian cooking workshops

How about a delicious meal and wine served in the unique setting of a medieval castle? Or maybe your group would prefer the chance to prepare dishes themselves under the guidance of an Italian chef? Our incentive trip program can include these options for exploring the culinary heritage of the Emilia-Romagna region—and much more!

A tour of a Parmesan cheese factory combined with a tasting session.

The origins of this legendary cheese date back to the 12th century. Benedictine monks in the abbeys around what are now the cities of Parma and Reggio Emilia were searching for a way to prevent cheese from spoiling and to extend its shelf life. This led to the creation of the recipe for this unique, long-aged cheese.

Even today, the entire process of producing and aging Parmigiano-Reggiano cheese is fascinating and worth experiencing up close! That’s why during your incentive trip to Italy, we can take you to one of the factories where this cheese is made. There, in its place of origin, you’ll learn about the tradition and roots of the cheese, meet the passionate people behind its production, and taste their craftsmanship.

Visiting a balsamic vinegar production facility

To be near Modena and not discover the history of the famous Aceto Balsamico di Modena? That would be a real loss! We can organize a visit to a local balsamic vinegar production facility for you, where you will uncover the secrets of its production and learn how long it ages to develop its unique flavor.

The culinary feast continues!

After touring the balsamic vinegar production facility, your incentive group can enjoy a special meal in a charming venue, where you'll have the chance to savor a full range of dishes featuring balsamic vinegar — from appetizers to main courses and desserts. This is also a perfect opportunity to taste Lambrusco wine again, which pairs wonderfully with the local specialties.

UNFORGETTABLE MOMENTS DURING YOUR INCENTIVE TRIP TO EMILIA-ROMAGNA

The entire trip was filled with unforgettable moments and unique experiences that will remain in the memory of every participant for a long time. The incentive trip to the Italian Emilia-Romagna region proved to be a perfect motivational boost, showcasing Italy's contribution to automotive history, offering numerous opportunities for team bonding, and delivering a culinary feast and Italian craftsmanship all in one.

If your company is looking for a destination and attractions for an unforgettable incentive trip without the need for long flights, we highly recommend this part of Italy! If you want to learn more about the local attractions we can prepare for your group during an incentive trip to this region, please get in touch with us!

RGANIZATION OF AN INCENTIVE TRIP TO ITALY

We will gladly handle the logistics of your entire incentive trip to Italy, as well as plan unforgettable attractions tailored to your group’s business goals. Whether you want to build stronger relationships with clients or focus on better team integration within your company, we can effectively assist you!

For what size groups is it worth organizing an incentive trip to the Emilia-Romagna region?

The Italian region of Emilia-Romagna is an ideal destination both for larger groups ranging from 40 to 120 people and for smaller, exclusive VIP Adventure trips for 8 to 20 people. For large groups, we can offer the attractions mentioned here. Meanwhile, small groups and VIP budgets allow for a more unique and personal experience of the automotive and culinary side of the Emilia-Romagna region, giving the group, for example, access to test some exclusive cars.

WHEN IS THE BEST TIME TO VISIT EMILIA-ROMAGNA?

The best time for a corporate trip to Emilia-Romagna is in spring or autumn when the region is in full bloom with flavors and aromas, and the weather is perfect for sightseeing and tastings.

This is the ideal season to visit vineyards, learn the secrets of Parmigiano-Reggiano and balsamic vinegar production, and explore the charms of cities like Bologna and Modena. Summer offers warm and sunny weather, great for relaxation, but it’s best to avoid the crowds in the most popular spots.

WHEN TO START PLANNING AN INCENTIVE TRIP TO EMILIA-ROMAGNA?

For larger groups, especially if you want to book unique culinary experiences such as cooking workshops or visits to wineries and cheese producers, it’s best to involve us in the planning process of your incentive trip at least 3 months in advance. We encourage you to get in touch today!