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Incentive travel trends

SITE Index survey – incentive travel trends

SITE (Society for Incentive Travel Excellence) has published another report presenting trends in the incentive travel industry. We are sharing the most interesting of the report’s conclusions below.

Business effectiveness


  • Incentive travel works
  • The moods are optimistic
  • Importance of sustainability is growing



  • Incentive travel budgets keep increasing
  • Technology investment is on the rise
  • The buyers are managing costs in a more active manner



  • North and South America, the Caribbean and Western Europe were the most popular incentive travel destinations in 2017
  • Eastern Europe, the Middle East, Africa, Australia and Asia experienced a drop in interest

Selection of destinations


  • Both incentive travel organizers and customers have similar ideas about what matters the most
  • The key selection criteria include: matching the destination to the profile of the group, safety, as well as quality vs. budget.

Despite growing budgets, the customers were seeking to save money in different ways:


  • In 2017 35% of them were looking for a cheaper destination (in 2016 – 27%)
  • In 2017 27% of them opted for a cheaper hotel (in 2016 – 23%)
  • In 2017 40% of them opted for cheaper attractions (in 2016 – 29%)

88% of customers are supporters of incentive travel and consider it to be an effective motivator. Most importantly, this share has grown by more than 5% compared to 2016.

The survey was conducted in 2017 on a sample of 574 professionals in 72 countries.

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