Before any objectives can be met, one always needs to encourage, convince, persuade and motivate. In most cases, this applies to employees (especially to commercial departments and sales teams), or to customers. The effectiveness of such efforts may be boosted by the use of proven tools, such as incentive travel, offered as a reward or a bonus.
According to the ASSOCIATION OF INCENTIVE TRAVEL ORGANIZERS, “Incentive travel is a travel service, offered by specialized entities for the benefit of corporate customers or organizations, aiming to create, reinforce or enhance the relationship between the ordering party and the participants, or between the participants themselves, with the latter comprising three categories of people related to the ordering party, namely: employees, business partners or consumers. Each incentive travel project has a unique scenario that leads to the achievement of the business objective.”
Companies achieving the best results usually offer their employee more than others, and apply various types of motivational programs. Unique emotions and experiences that are a characteristic feature of each incentive travel event, offer the benefit of a long-lasting motivating effect. Data from the American market shows that over 74% of entrepreneurs provide their employees with non-cash rewards, with as many as 46% of them offering incentive travel. According to latest estimates, Polish companies earmark over PLN 200 million per year on motivational trips for their employees.
Incentive travel – a well-established item of many marketing plans – is an effective method of building loyalty among customers in B2B. The trip is usually considered a reward for achieving a purchase budget or winning a sales contest. Incentive travel offers a great opportunity to build a lasting Customer-Supplier relationship, as usually the customers are accompanied by their direct contacts from the sponsor’s company (sales representatives, sales directors, management).
The incentive travel experience starts long before the trip begins. It often commences when the award in a competition (for customers) or a motivational program (for employees) is first announced.
This offers you a great number of opportunities to communicate, over the period of several months, with the event participants. We may gradually increase the tension by refusing to disclose what the “adventure” will be about - this solution is chosen by many of our customers.
The share of respondents who feel appreciated and distinguished by participating in our incentive travel events
the share of respondents who feel more loyal towards the company sponsoring the trip
The share of respondents who are of the opinion that the trip has been a source of truly unique experiences they would not be able to organize for themselves