Our customer has decided to reward, but also to inspire its sale force. It was our task to find a location at which many contemporary trends have been born, inter alia affecting the sector in which our customer is operating.
New York has turned out to be perfect place in which the participants could switch to “out of the box” mode of thinking. We proposed a coherent communication concept related to the trip, making the participants aware of how unique New York really is. It is here that trends are born, to be spread all over the world. It is the capital of fashion, a setting of hundreds of movies, a musical center of the world, a culinary El Dorado and a Mecca of hipsters.
During the trip, everybody could get the feeling of being
a part of New York, as we invited the participants not only to the places that are well known and admired, but also to the locations that are popular among the residents of the Big Apple. A photo shoot with a private photographer taking pictures against the background of New York’s landmarks was a must on the agenda as well.